Goals and Priorities
Background: Every financial year the company releases a 'goals and priorities' statement to it's 40,000 staff as a guide to adhere to throughout the year. This 'yearly mission statement' is published internally only but goes out to six countries across Europe.
Brief: My task was to design a statement aesthetic, harnessing the brand guidelines, that would work across digital, animation and print mediums. Once the English version had approval, the design was replicated with four other languages, before distribution.
The TK Maxx and Homesense Foundation
Background: The Foundation is the charitable arm of TK Maxx. It had no stand alone website, but simply a page on the TK Maxx website. Senior stakeholders wanted the Foundation to have it's own website to give it a stronger sense of self and more autonomy.
Brief: My task was to design an identity and aesthetic look for the Foundation website, combining the TK Maxx and Homesense brands.
Driving awareness booklet
Background: Senior stakeholders wanted driver awareness literature for staff driving into work, to help reduce accidents on the road.
Brief: My task was to design a multi-page PDF for staff, working within the brand guidelines, that would raise awareness to the dangers of driving in adverse weather.
I.T. Department logo
Background: The IT department needed a logo for stamping communications that would create a strong identity.
Brief: My task was to design a logo that utilised the brand guidelines and would elevate the department's presence.
